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It’s essentially cyber-flashing, the real world’s online equivalent, and should be treated as seriously.
But this also means the scale of rejection may be amplified for someone who casts out many lines but receives few (or zero) bites.
This particularly affects men, whom research shows initiate contact almost 80% of the time on dating sites.
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Violent threats, hostile outbursts and being blackmailed into sending explicit images, are just some examples of the potential fall-out a woman might face – even for just ignoring or rebuffing a would-be suitor.