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A self liquidating premium is the extra quantity offered at the normal price.

Trading stamps are given by the seller to consumers.

Cash refund offers are rebates allowed from the price of the product.

Similarly, if two put options are used, the spread may be described as a calendar put spread.A reusable container can be reused after the product is reused.Free in mail premium means a premium item will be sent by mail to consumers who present proof of purchase to the manufacturer.A large amount of data on actual premium promotions was obtained from a leading manufacturer of consumer packaged goods.Based on this information, several questions are addressed relating to: (1) sales response effectiveness over time, (2) effectiveness in attracting competitors’ customers, (e) interactions between premium prices and required proofs of purchase, and (4) findings of follow-up surveys as a way of analyzing promotion success.

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Names of consumers are included in a list of prize winning contest. Allowances are granted to buyers on the basis of their previous purchases.

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