The secret to getting the best kind of links to your content is publishing the best kind of content for your niche.When you link to other websites, there is a huge principle to keep in mind: Don’t optimize your anchor text. Every text link uses anchor text – the words in the copy that form the link.Thankfully, it’s pretty easy to grasp the application of it.Here’s what you should do: Mention other brands and sites in your content Watch the power of co-citation in practice.Even worse, misguided linking practices may result in a link penalty.Here are the six things that every content marketer needs to know about linking techniques.Notice the top result: That long-tail query, “will RTM work for marketing,” appears in Gregarious Narain’s article on CMI. Instead, there is a well-written article with plenty of semantic relevance.In fact, the operative term “RTM” appears only twice in the article. It is lengthy, well-cited, effectively linked to other sites, carefully analyzed, and it appears on an authoritative site. The article gets indexed, ranked to the top position on Google in mere hours (three hours after its publication), and read by a lot of people. It’s the old adage – write for users, not for search engines.
In those days, the content might well be crappy, but it had tons of keywords, so Google would index it, rank it, and your website would be found. New standards of content marketing demand that you create insanely good content.
CMI also gets a lot of links from marketing and advertising websites.
That’s a win, because, after all, CMI is in the business of The point is, these are the types of links that CMI wants and needs to build authority.
Content marketers may object to links altogether, declaring them to be part of the seamy underworld of black hat SEO.
SEO marketers, on the other hand, may secretly crave links and surreptitiously We have to think about links. We have to be informed, proactive, and strategic when it comes to linking technique in content marketing. The wrong linking practices may mean that your content never gets ranked or found.
In the following sentence, the term “cheap cell phones” would be the anchor text for a link to “ .